INTRODUCING...Heacox Creative Co.!
This change that has been on my heart and mind for a while now.
If you’ve been following along on my journey it is probably no secret to you that the past year of my life has been my most challenging ever, both personally and professionally. It has brought more heartbreak, pain and grief then I ever could’ve imagined prior to experiencing everything I did. Perhaps most relevantly - four months ago (almost to the DAY) I experienced every business owner’s worst nightmare when $10,000 worth of my gear - the tools with which I make my livelihood - were stolen from the trunk of my car. Along with it, data that contained several of my client’s irreplaceable memories was gone. It was a violation that cut me deep.
In the days following the theft my dad said something that really stuck with me throughout the course of the ordeal (which I still feel the pain of daily)...
“YOU HAVE A CHANCE TO DETERMINE HOW THIS EVENT WILL DEFINE YOU. YOU NEED TO DECIDE WHO THAT PERSON IS. YOUR RESOLVE TO BE THAT PERSON WILL BE YOUR LEGACY.”
From that day on I inadvertently adopted a personal brand of resilience. I made a commitment that I was going to come back stronger. Fall seven times, stand up eight.
Since I started Rachel Heacox Films back in 2016 the business has evolved in ways I could’ve only dreamed. As the service offerings expanded I knew that we had outgrown our name and it was time for a change.
I felt that having my full name associated with the brand limited my potential to grow a team and expand the brand into what it needed to be. Additionally, "films" was no longer an accurate depiction of the wide array of services I have slowly begun to offer over the past 3 years.
Heacox Creative Co. is a boutique visual brand studio that offers curated compelling storytelling through the vehicles of Videography, Photography, Social Media Management, Web Design + Brand Strategy. We seek to work with creative entrepreneurs and small businesses that have a passion for their work and a desire for growth.
In addition to offering visual brand services we will also offer online resources to visual branders and entrepreneurs to help them navigate the challenges of running their businesses as well as tips for marketing and content creation.
I wanted to keep my last name included to keep the brand meaningful and personal. "Creative" better encompasses the mission and vision of our approach to work as well as the services we offer. The philosophy behind the visuals for Heacox Creative is to achieve a bold, strong presences for a small operation. We wanted to craft a vivid and professional brand presence that is industry neutral and attracts a wide variety of clientele.
The diamond shape in the logo is a nod to my mother's side of the family whose maiden name is "Dymond." It also serves as an analogy for my personal journey and parallels the experience I take clients through - coal under pressure becomes something beautiful, a diamond.
Major THANK YOU to the incredibly talented Pais + Haze for my beautiful new logo and to every single friend, family member, and client who listened to me, laughed with me, cried with me, and pushed me through it all the last several months. I could not have done this alone!
We all have a choice when faced with darkness. We can choose to fall victim to our circumstances or we can come out the other end stronger.
This is my story, and I hope to be a part of yours.