Highland Homes

Brand Video · TV Commercials · Radio · Social Media · Photography

Hired for Production + Editing by Director/Producer: Shelly Slater Strategies

One of Texas's most recognized homebuilders needed their story told at every touchpoint — we helped build the entire content ecosystem.

Highland Homes has been building homes across Texas for 40 years. They're a perennial on Builder Magazine's Builder 100 list, a 10-time People's Choice Builder of the Year, and J.D. Power-recognized. When they came to communications strategist Shelly Slater of Shelly Slater Strategies to sharpen their message and visual identity, she brought us in to execute the vision.

Since 2019, we've produced a full suite of brand assets across every format:

TV Spots — multi-campaign broadcast commercials for the Highland Homes brand, built to drive new home purchases across Texas markets.

Radio Ads — audio campaigns written, produced, and delivered for broadcast.

Homebuyer Testimonial Series — four web videos featuring real buyers sharing their Highland Homes experience, built for trust and conversion on the web.

Social Media Video — short-form vertical content for all platforms, showcasing communities, homes, and the Highland lifestyle.

Founder Personal Branding — video and photography that put a face to the brand and humanized their leadership for social audiences.

Brand Photography — campaign and content photography for web, paid ads, and social.

Training & Culture Videos — internal video for the Highland sales team, reinforcing company culture and equipping them to sell.

Paid Media Assets — video banner ads and paid social content designed to perform.

This is what a full-ecosystem content partnership looks like. Not one video. Not one campaign. A living, growing library of assets — TV to TikTok, radio to recruitment — built under one creative vision.

Produced in partnership with Shelly Slater Strategies.